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References

The Trade Council, Taipei assists Danish companies with advice and counselling in relation to business operations on the Taiwanese market. The Trade Council, Taipei has throughout the years built up an extensive knowledge about the Taiwanese market and has supported a large number of Danish companies. A selection of assignments solved by The Trade Council, Taipei is listed below. The cases give an impression of the different types of assignments, the knowledge within different industries and the expertise offered by The Trade Council, Taipei.

Mac Y  

Industry: Spirits 

Assignment

Market survey on Whiskey Market in Taiwan

Planning and accompanying Mac Y visit:

o     Business meetings with potential partner candidate.

o     Meetings with governmental institutions.

o     Promotion of Mac Y through in national wine and spirits magazine.

o     Field trip to local distillery.

Result

Mac Y was very satisfied with the market survey and visit in Taiwan. They gained an in-depth knowledge of Taiwan whiskey market and business style and established a direct dialogue with companies for future corporation. “Very professional and dedicated approach to the assignment” – Ulla Andersen, Mac Y.

 

ECtunes

Industry: Equipment for EV Industry

Assignment 

Market research of the EV Industry in Taiwan including study of individual market sectors, governmental regulations and identification of major players.

Result

ECtunes was very satisfied with the cooperation with the Trade Council of Denmark, having added major value in helping them achieve their target results. ECtunes has continued the cooperation with the Trade Council of Denmark pursuing potential partner candidates.

 

Danish Design Association

Industry: Trade Organization

Assignment

Planning and coordination of DDA’s participation in International Design Alliance  (IDA) Congress 2011 in Taipei.

- Showcasing five members of Danish Design Association in the IDA congress.

- Organizing meetings with potential Taiwanese partners. 

- Conducting workshops and other networking activities.
 
Result

DDA was very satisfied with the cooperation with the Trade Commission of Denmark, having added major value in helping them achieve their target results.

 

Draka

Industry: Cable solutions and technology for Wind Turbine Towers

Assignment

Identification of potential suppliers

Result

Draka was very satisfied with the cooperation with the Trade Council of Denmark, Taipei and the result had decisive value in helping Draka identify suitable suppliers for a new product.

 

Capres A/S

Industry: Test equipment for semiconductor industry

Assignment

HR related

Result

Capres was very satisfied with the cooperation with the Trade Council of Denmark, Taipei and the result had some value in helping Capres understand the semiconductor industry in Taiwan

 

BRD. KLEE

Industry: Machine industry

Assignment

Setup report for establishment in Taiwan

Result

Klee was very satisfied with the cooperation with the Trade Council of Denmark, Taipei and the result had major value in helping Klee understand the legal and practical requirements involved in establishing a subsidiary in Taiwan.

 

Aller Aqua

Industry: Fish feed for Aquaculture

Assignment

- Market research

- Market survey with major producers

- Market survey with major distributors

- Market survey with local authorities

- Consultation on import regulations

Result

Aller Aqua was satisfied with the cooperation with the Trade Council of Denmark, Taipei and the result had major value in helping Aller Aqua understand the opportunities in the Taiwanese aquaculture industry and prioritize the efforts for the Asian markets.

 

AKP Design Aps
Industry: Contract manufacturing of healthcare aids

Assignment

- Consultation on design patents

- Identify suitable Taiwanese lawyer

- Arrange a visit itinerary to existing as well as potential suppliers and accompany AKP Design Aps during their first visit to Taiwan

Result

AKP design was satisfied with the cooperation with the Trade Council of Denmark, Taipei and the result had major value in helping AKP Design establish a good co-operation with Taiwanese suppliers as well as ensure that contractual agreements were in order on design patent and tooling ownership

Arla Foods

Industry: Dairy products

Assignment  

- Search for a potential new agent

- Market survey on major players in the retail sector

- Market survey on major players in the food sector

- Market survey on major players in the industrial/bakery sector

- Market survey on major importers of dairy products in Taiwan

Result

Through our extensive market surveys, The Trade Council, Taipei identified opportunities for Arla Foods in Taiwan. The Trade Council, Taipei assisted in identifying agents for Arla Foods in Taiwan. Presently the agent imports 1 container a month of Arla Foods dairy products.

 

Bang & Olufsen

Industry: High end consumer electronics

Assignment

- Search for potential new sales agent

- Analysis and advice on potential sales agents

- Recommendations on choosing the ideal partner

Result

The Trade Council, Taipei, assisted Bang & Olufsen in finding a suitable sales agent in Taiwan. The performance of the sales agent is among the leading in whole of Asia.

 

REPUBLIC OF Fritz Hansen

Industry: Exclusive design furniture

Assignment

- Search for potential new sales agent.

- Planned an itinerary for a business delegation coming to Taiwan

- Visit program

- The Trade Council, Taipei accompanied REPUBLIC OF Fritz Hansen to visit    potential sales agents

- Recommendations on choosing the ideal partner

Result

The business trip was a success. REPUBLIC OF Fritz Hansen found a suitable sales agent in Taiwan. The sales agent is t he second biggest dealer in Far East Asia trailing Japan

 

Bavarian Nordic

Industry: Biotechnology

Assignment

- Assist in sending out invitation letters to top Taiwan government officials and politicians to attend Bavarian Nordic's seminar

- Attend Bavarian Nordic's seminar with opening remarks

- Exchange and collect VIP name cards for Bavarian Nordic

Result

Bavarian Nordic held a very successful seminar with a large attendance of VIP officials and politicians. Bavarian Nordic made new contacts in Taiwan opening up for future opportunities.

 

Asetek

Industry: ICT industry - Thermal management to PC's

Assignment

- Setup a visit program for business delegation

- Assisted in setting up a Taiwanese office

Result

With the help from The Trade Council, Taipei, Asetek had a good start with establishing business relations in Taiwan. Asetek later wanted to setup a office in Taiwan and used The Trade Councils incubation as their Taiwanese Office. Asetek have successfully conducted business in Taiwan ever since.